Copy (or borrow) the right stuff

I work with a client who dominates the search space and that has attracted the attention of their competitors. I’m flattered that they frequently copy the design, site architecture and …

Read more

Web Analytics

There’s a lot to learn about the success of your content from Google Analytics. This presentation goes over some of the steps I take when I get a new client …

Read more

Get out there and blog!

I’ve recently conducted a couple of training workshops about blogging. If you’ve read my prior post you now have lots of ideas about what to blog about. These slides from …

Read more

Coming up with new content

Blogs are social media demand new content and it can be very hard to keep up. Here are a few techniques and tools I use to help my clients come …

Read more

SEO and Readability Checklist: Review Before You Publish

8 tips for crafting a page that’s better for your readers and for search After crafting your sales article, your history, your product description, it’s a good practice to take …

Read more

Do your visitors trust you?

While running a focus group recently I was reminded of the importance of doing all you can to make sure visitors to your site aren’t made suspicious of your content. …

Read more

Interview with a client

by guest writer, Kathy Cobb Interview with Julia Mozumbar, president, Super Cubes LLC ┬áJulia Mozumbar, president of Super Cubes LLC, worked for a large container company for six years before …

Read more

What I’ve learned from my clients

I have great clients, most of whom are small businesses, non-profits, or part of educational institutions. I try to educate them about how search engines work, how to create great …

Read more

How to evaluate a newly added webpage

You’ve sweated out the words, located or created great visuals, and the new page has been posted. Was it worth the effort? Here a few ways to measure your results. …

Read more

Web Search Basics for Writers

This is for my writer friends who sometimes wonder what they should know about how search engines work and what they can do to make their pages rank higher and …

Read more