Analytics

Web Analytics

There’s a lot to learn about the success of your content from Google Analytics. This presentation goes over some of the steps I take when I get a new client …

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How to evaluate a newly added webpage

You’ve sweated out the words, located or created great visuals, and the new page has been posted. Was it worth the effort? Here a few ways to measure your results. …

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Why is no one visiting my site?

This presentation is adapted from one I created for a client. Why is no one visiting my site? from Kristeen Bullwinkle

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Problems with high bounce rates?

Just notice a sudden jump in your bounce rate? Don’t panic, but get ready to spend a bit of time probing for the cause. Possible causes A broken page. Make …

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Tracking links to your site (backlinks)

You know that you need to get links to your site. Maybe you’ve submitted your site to a couple directories and begged for a link or two. That’s just the …

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Why your writers need to see your analytics reports

Would you like your editorial meetings more focused on your audience interests? Analytics can give them specific information to act upon. Writers love feedback and will be fascinated by all …

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Ten web stats you should be tracking

There are many statistics you can track for your website and it can be confusing as to which ones really matter. And while the answer for you is probably “it …

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