Blogging

Copy (or borrow) the right stuff

I work with a client who dominates the search space and that has attracted the attention of their competitors. I’m flattered that they frequently copy the design, site architecture and …

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Get out there and blog!

I’ve recently conducted a couple of training workshops about blogging. If you’ve read my prior post you now have lots of ideas about what to blog about. These slides from …

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Coming up with new content

Blogs are social media demand new content and it can be very hard to keep up. Here are a few techniques and tools I use to help my clients come …

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Web content outline

I was forced to write by outline in high school and hated it. Now I finally see the value. Here’s the form I follow when writing new content for websites …

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Mine your search logs for content ideas and direction

Your search logs provide great information for developing new content, clarifying and improving current content, and refining your pay per click campaigns. This is true for a blog or a …

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Why your writers need to see your analytics reports

Would you like your editorial meetings more focused on your audience interests? Analytics can give them specific information to act upon. Writers love feedback and will be fascinated by all …

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Recent posts from some of my favorite sites

Here are a few examples of what I’ve been reading. 3 Really Bad Internet Marketing Mistakes I Bet You’re Making, Hubspot A great reminder of the importance of keyword research—ongoing …

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Commenting and responding: Catch them being good

What good things are people saying about you? How do you find out if people are already talking about you or your products? That’s fairly easy because there are so …

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Don’t be afraid to give

Giving away your content can seem counter intuitive. You sell this information. Or you’ve kept this information for only your best clients. Let’s consider how others have made money by …

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