Content strategies

Coming up with new content

Blogs are social media demand new content and it can be very hard to keep up. Here are a few techniques and tools I use to help my clients come …

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Do your visitors trust you?

While running a focus group recently I was reminded of the importance of doing all you can to make sure visitors to your site aren’t made suspicious of your content. …

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What I’ve learned from my clients

I have great clients, most of whom are small businesses, non-profits, or part of educational institutions. I try to educate them about how search engines work, how to create great …

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Web Search Basics for Writers

This is for my writer friends who sometimes wonder what they should know about how search engines work and what they can do to make their pages rank higher and …

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Problems with high bounce rates?

Just notice a sudden jump in your bounce rate? Don’t panic, but get ready to spend a bit of time probing for the cause. Possible causes A broken page. Make …

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Web content outline

I was forced to write by outline in high school and hated it. Now I finally see the value. Here’s the form I follow when writing new content for websites …

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Reading and watching list

Sometimes I’m asked for recommendations on what to read to get an idea of what’s needed for a well-performing site. So here’s my list. What makes a website usable, how …

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E-mail addresses on your website

People are often nervous about posting a real email address on their website. I want to encourage you to do just exactly that. And not only that. I want you …

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Keeping your website content current

One problem many websites share is outdated content or content that’s no longer relevant to their visitors. An article will reference a person long gone from the organization, a current …

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Mine your search logs for content ideas and direction

Your search logs provide great information for developing new content, clarifying and improving current content, and refining your pay per click campaigns. This is true for a blog or a …

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