Marketing (online focus)

Why is no one visiting my site?

This presentation is adapted from one I created for a client. Why is no one visiting my site? from Kristeen Bullwinkle

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Understanding Auctions and Quality Score in Google AdWords

Google AdWords auctions, with their use of quality score and ad rank, can seem more difficult to understand than they really are. There is a logical to it. It doesn’t …

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E-mail addresses on your website

People are often nervous about posting a real email address on their website. I want to encourage you to do just exactly that. And not only that. I want you …

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Mine your search logs for content ideas and direction

Your search logs provide great information for developing new content, clarifying and improving current content, and refining your pay per click campaigns. This is true for a blog or a …

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Recent posts from some of my favorite sites

Here are a few examples of what I’ve been reading. 3 Really Bad Internet Marketing Mistakes I Bet You’re Making, Hubspot A great reminder of the importance of keyword research—ongoing …

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Ten web stats you should be tracking

There are many statistics you can track for your website and it can be confusing as to which ones really matter. And while the answer for you is probably “it …

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How to get the hot links

A critical element to any SEO or online marketing strategy is obtaining links to your site. You want people to talk about you and to send their friends and viewers …

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Why do I need SEO for my website? and when?

We all want positive attention and we want it for our websites, too. We all turn to search engines for answers and direction these days. Search engine optimization (SEO) provides …

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Keywords for SEO and AdWords

You know that keywords are critical, but how do you select the best ones? There are several tools out there which can help you, thankfully, because optimizing your site and …

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Attract, retain, get referrals

Acquisition, retention, referral These are three of the big challenges for businesses. How do you get people interested enough in your product or service that they buy? Once they do …

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