Keywords

Web Search Basics for Writers

This is for my writer friends who sometimes wonder what they should know about how search engines work and what they can do to make their pages rank higher and …

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Mine your search logs for content ideas and direction

Your search logs provide great information for developing new content, clarifying and improving current content, and refining your pay per click campaigns. This is true for a blog or a …

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Caring for ALL your content: Micro content

You’ve written your web page or blog post, using your keywords and providing great content, but have you written great micro content for that page yet? What do I mean …

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Keywords for SEO and AdWords

You know that keywords are critical, but how do you select the best ones? There are several tools out there which can help you, thankfully, because optimizing your site and …

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