Social media

Coming up with new content

Blogs are social media demand new content and it can be very hard to keep up. Here are a few techniques and tools I use to help my clients come …

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Interview with a client

by guest writer, Kathy Cobb Interview with Julia Mozumbar, president, Super Cubes LLC ┬áJulia Mozumbar, president of Super Cubes LLC, worked for a large container company for six years before …

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Caring for ALL your content: Social content

Social content, even the few words allowed in a tweet, can be made to pull its weight. The same care you take for your website content should be given to …

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Ten web stats you should be tracking

There are many statistics you can track for your website and it can be confusing as to which ones really matter. And while the answer for you is probably “it …

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How to get the hot links

A critical element to any SEO or online marketing strategy is obtaining links to your site. You want people to talk about you and to send their friends and viewers …

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Commenting and responding: Catch them being good

What good things are people saying about you? How do you find out if people are already talking about you or your products? That’s fairly easy because there are so …

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Encouraging a conversation

Starting or rejuvenating a social networking site Starting a group on LinkedIn or Ning or other sites is really very easy. About all you need is a name and a …

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Attract, retain, get referrals

Acquisition, retention, referral These are three of the big challenges for businesses. How do you get people interested enough in your product or service that they buy? Once they do …

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Social media: Where are my people?

What are people saying about you? Where would you fit in? In other words, where do you begin with social media? Let’s begin just with these two goals: Locate where …

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What’s your relationship to your customers?

You’ve heard the advice to always know your audience before you create an ad, write a blog post, or compose an email newsletter. I’d like to take that one step …

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